Member Benefits > B2B Marketing & Social Media

B2B Marketing & Social Media

Testa Consulting – B2B Marketing Strategy and Social Media Training

CEPI – Consorzio Esportatori Piacentini has entered into a partnership agreement with Testa Consulting, based in Fiorenzuola d'Arda (Piacenza, Italy), to provide member companies with B2B marketing strategy consulting, LinkedIn, Facebook and Instagram training, and operational support for digital communication at preferential rates.

Testa Consulting is a marketing consultancy specializing in the B2B sector. Rather than offering standard service packages, the firm develops tailored communication systems that are practical, sustainable, and measurable, adapting its approach to each company's market, objectives, and available resources.

As part of the agreement, Testa Consulting offers an initial consultation covering the following areas:

  • Assessment of the company's communication strategy, including LinkedIn presence, market positioning, key messages, and competitor analysis.
  • Definition of a B2B marketing strategy aligned with business development objectives.
  • LinkedIn consulting for companies and professionals, including strategy, content planning, and positioning.
  • Social selling and LinkedIn Sales Navigator support, including prospecting processes, contact lists, messaging, and follow-up activities.
  • B2B copywriting and content creation to clearly communicate the company's value proposition.
  • Ongoing operational support, combining strategic guidance with weekly execution.
  • Tailored training programmes for company teams on LinkedIn, Instagram, Facebook, and digital communication.
  • Development of a realistic, actionable, and measurable editorial content plan.

Special conditions for CEPI member companies:

  • Free introductory consultation, either in person or online, to discuss the member company's specific needs.
  • 20% discount on Testa Consulting's standard service rates for all agreed consultancy and training services (excluding any third-party products or services previously agreed upon with the member company).